The newest Animal Jam update has arrived! Secret Valentines, available for ALL JAMMERS, have returned for Friendship Day. The Love Bug has gotten loose, so please watch where you step and avoid over feeding! We want to take a moment and thank not only our AJ Community, but specifically the Members in our AJ Community. Members make it possible for AJHQ to continue to bring awesome content to both Animal Jam AND Play Wild. Today we are extremely excited to introduce a new Member feature to Animal Jam, the ‘My Shop’ den item! The ‘My Shop’ den item, currently available in the Diamond Shop, allows Members to place their items up for sale in their den, as well as purchase items in other Member’s Den Shops. Members can list nearly anything in their Den Shop for Gems or Diamonds, with the exception of: Avatar Animals, Dens, Mannequins and the ‘My Shop’ Den Item itself. DUN, DUN, DUN… SHOPCEPTION!!!! Members can place as many Den Shops as they desire, perfect for Mall Shopping Dens! Please note that the ‘My Shop’ Den Item cannot be traded, gifted in Jam-a-grams or sold inside another shop. We hope you are as excited as we are about this new feature; share your thoughts with us in the comments below!

Meerkats have arrived in Play Wild! That’s right, these adorable animals are now available in the Sapphire Shop and ready to play. Let us know what you think of the new Meerkats in the comments below!

Play Wild’s sweet new den is here, and it’s simply divine. Not only does it consist completely of chocolate and candy, but it also stars a CHOCOLATE RIVER BOAT RIDE. What more needs to be said? Check out this fun new den decoration over on our YouTube channel for mouth-watering inspiration.

Today not only is the Lunar New Year but it is also Safer Internet Day! There are banners all over Jamaa with great tips on keeping your personal information safe. Remember the key to account safety is using a complex password that is something you can remember but is hard for someone else to guess. That’s right, you heard it here first, IloveAJ is not a good password!!!! Don’t share that password with anyone. Don’t share it on a website promising FREE items, or promising that it is our team that will return or gift items. AJHQ will NEVER ask you for your password; likewise you shouldn’t share it or use it on other sites. Finally keep your information private and protect yourself online. Do not share your first and last name; don’t share your phone number, the school you go to, your mailing address or other private information in Animal Jam. Have questions for us on how to keep your account safe? Let us know in the comments below!